DW: swoon...sounds like my dream job...
You can become famous on social media for anything, as long as it’s relatable to a lot of people. In 2023, buddies Boone Hogg and Logan Jugler found a stick on the side of a trail and posted a review of it online. Now, Official Stick Reviews has nearly three million followers on Instagram and over 12-million likes on TikTok. Last year, they were profiled in the New York Times.
The idea continues to grow; this month, Lin Manuel-Miranda and Dermot Mulroney have submitted their own sticks for review by the duo. The StickTok community continues to grow, with contests and “quests” for people to go on to find their own sticks. It just goes to show, even a silly idea can become a success if you just stick with it.
Source: NY Post