While the mountains of the Blue Ridge couldn’t seem farther away from where he grew up on the sandy beaches of South Florida, that is exactly what makes Joe truly appreciate all that Roanoke has to offer. From its stunning scenery and natural beauty, to its vast array of outdoor activities; from its amazing craft breweries and wineries, to its markets and boutique shops, Roanoke truly has something for everyone.


Joe has been an adoptive son of Roanoke for a decade when he moved to the valley to run a local radio station. His love of being out in our community, meeting and getting to know new people, and truly listening to and understanding what makes them happy is what made him successful in broadcasting.